Accor signs up to Box Hill tower
Accor, for its Novotel arm, has committed to a hotel under construction at Box Hill.
The group expects to start operating from the venue at 702-706 Station Street by 2025.
With the agreement, the landlord, APH Holdings, has abandoned plans to trade there with an in-house hospitality brand, Fleur de Juin.
It paid $14.7m for the 1346 square metre block making way for the asset in 2018.
APH is also developing a Hawthorn hotel, on Glenferrie Rd, after in 2021 pre-committing Accor, again for a Novotel.
Novotel Box Hill
Over 23 storeys, the Novotel Box Hill, as it will be known, will contain 132 suites, conference and event facilities including a 200-capacity ballroom, all day restaurant, day spa, wellness centre and gym.
The site is near Box Hill Hospital, Epworth Hospital and the proposed Suburban Rail Loop stop.
Also in the vicinity is Box Hill Central, which Vicinity has earmarked for a c$2 billion redevelopment including with an office and 48 level residential tower – the suburb’s tallest.
“We are delighted to be partnering with Accor on this exciting development,” APH chief executive officer, Johnson Zhang, said (story continues below).
“Novotel Melbourne Box Hill will be a flagship for the area and we are confident that it will become a popular destination for both locals and visitors,” he added.
“The hotel will have access to public transport and retail amenities and will be an appropriate asset for Melbourne’s much needed ‘second CBD’ which should promote leisure and business,” according to the executive.
Hotel giant comes to Box Hill
Accor is Australia’s largest hotel operator.
Globally, it trades from more than 5100 venues in over 100 countries.
Its chief executive officer, Sarah Derry, said Box Hill is a vibrant and growing area.
“Box Hill is now one of the largest commercial business hubs and transport interchanges outside of Melbourne CBD,” she added.
“The City of Whitehorse, of which Box Hill is the major economic hub, is home to nearly 180,000 people,” according to the executive.
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