Mecca supersizes suburban flagship store
Mecca Brands has leased one of Albert Park Village’s most significant spaces after merging three tenancies – two of them which weren’t on the market.
The recently opened flagship outlet – 101-105 Dundas Place – spreads 354 square metres over two levels.
It takes over two ground floor stores – respectively occupied by Eyezone and Trenery – and an upstairs office, until recently rented to real estate agency Marshall White.
Emmetts Real Estate’s Charles Emmett was the agent.
Agent-led deal
Mecca is relocating a single fronted, 141 sqm Albert Park store at 125 Bridport Street.
“The Eyezone tenancy came up for lease initially, but as we manage the entire building and we had oversight of the other lease expiries, we approached Mecca to take the entire building,” Mr Emmett said.
Rent is undisclosed, though in Albert Park Village typically range between $800-$1120 per sqm per annum (story continues below).
Mecca recently opened after undertaking a swank refurbishment; the fit-out includes an artistry zone, perfumeries space and skin services area, much of it receiving natural light from an atrium.
The exterior was also modernised.
“This is the first time the whole building has become available for lease in over 30 years,” Mr Emmett said.
“Average tenancies in Albert Park Village range between 75-150 sqm,” he added.
“We knew Mecca, one of the country’s most successful brands, and on a growth trajectory, would welcome the opportunity to trade from a large flagship store in one of Melbourne’s most exclusive inner city catchments,” according to the executive.
Early next year, Mecca is set to open a c4000 sqm multi-level store within part of the ex-David Jones Menswear outlet on the Bourke Street Mall, being redeveloped by Newmark Capital.
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